PROJECT
”Sleep Month Alt Media” / To show people that their daily choices affect their sleep at night, we encouraged the inner voyeur to take a peek "inside" animated window projections. Passersby could see whose wide eyed and whose well on their way to dreamland based on the "tenant's" activities that day.

Example:
A darkened window said “Leaves work at work.”
An illuminated window said, “Had an afternoon latte.”

Projections ran in NYC, Philadelphia, Chicago and San Francisco.

PRESS

Guerrilla Marketing Without the Headache

TEAM
Concept / Copy/ Emily Frankfurt
Art Director/ Grant Piper
GCD / Jeff Huggins

CATEGORY
OOH

AGENCY
Deutsch NY